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> Nearly 80% of App Store revenue are from Gaming. There is no reason why Apple cant separate Game into a different Store and continue to charge 30% off it. Tha
by disgruntledphd2 5y ago
> Nearly 80% of App Store revenue are from Gaming. There is no reason why Apple cant separate Game into a different Store and continue to charge 30% off it. That would have protected 80% of App Store revenue alone. EPIC wouldn't be happy, but I am sure most people couldn't care less. Gaming are not the fabric of our modern society ( I am sure there will be people who disagree ).
Yes, exactly. And how do those games monetise?
They target a small number of people who spend absurd amounts of money on in-game purchases. FB (and Google, but that's not relevant on iOS) have tools that allow a marketer to optimise towards this event. If you can't measure which people actually purchased, it gets much more expensive to spend loads of money acquiring users on iOS (relative to Android).
Therefore, while Apple are fine now, I suspect that they'll see far less growth from in-app purchases from games in the future, which will hold back their services revenue.
Hence my comment, they'll either roll this back or give up on service revenue growth.
It doesn't really matter to me (no longer in the industry) but it'll be interesting to see what they choose.
- ksec 5y agoYes, I know Mobile Gaming is the reason why Internet ad revenue are up, it is pretty much a whole cycle where IAP gets money and these company use percentage of them for advertising, the cycle repeat until a point it dies and they will make another game using other IP. But do less effective ads necessary means less spending on Games? I am going to assume there will be other form of discovery. The whales will just go somewhere else and spend it. Or am I missing a link here somewhere? I do see you point of how service revenue and the game and ads are tied together. Probably need sometime to sit down and think deeply about it.