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Do you suggest that Google apps on iOS are somehow exempt from new privacy protections?

• shawabawa3 5y ago
  It wouldn't be that straightforward Probably what OP is suggesting is that in return for that $5B, Apple will call up Google and say "hey we're adding these new privacy protections, will that be a problem?" and Google will have time in advance to get around them
  • alwillis 5y ago
    For Apple, which has a market cap of over $3 trillion, the $10B from Google is the equivalent of sofa cushion money. Apple isn’t going do any favors for Google for a measly $10B. It’s much more meaningful for Google and Google knows it. For them, it’s a bargain, as it gives its advertisers access to customers who actually spend money.
    • nsenifty 5y ago
      You're comparing income with market cap. Apple's net income in 2021 was around $100B of which $10B is a significant sum.
• throwawaythekey 5y ago
  Google has an easier time providing targeted ads via search keywords. Facebook users spend most of their time in their feeds which is a relatively weak signal for monetization. Note that google appears to be acting as though they are effected, you can see this in their push for FLOC/topics (but the impetus for this could be coming from android moreso than search)