4 ms·

What ad business? Don’t they really only show ads in Apple News? How is that comparable to what FB and Google do?

by marcellus23 5y ago

JustMarco 5y ago
App Store ads are growing fast.
- deleted 5y ago
  [deleted]
- oefrha 5y ago
  Which part of that require tracking? You search for Facebook, they show you a TikTok ad as the first result (granted, quite annoying more often than not). Same business model as DuckDuckGo.
jsnell 5y ago
Their $5 billion / year ad business in the App Store, News and Stocks. The one where they track you by default in many Apple apps, build a cross-app ad profile based on your behavior, demographic information you are forced to enter to even reate an account, geographic location, and so on. And then they allow ads to be targeted against you using fairly high granularity user segments (minimum 5k users). See https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://www.apple.com/legal/privacy/data/en/apple-advertisin... for the details. Want to opt out of this? It's a OS-level setting in an obscure place, rather than what Apple requires from 3p apps. Now, Apple isn't uniquely bad in the level of tracking they do. They're just the same as all of these companies are. The place where they are unique is the incredibly brazen self-dealing, using their control of iOS to boost their own tracking ad business over the competitors.
- simondotau 5y ago
  > [Apple] build a cross-app ad profile Citation? I'm not saying your wrong, but I haven't heard anyone make this claim before. > rather than what Apple requires from 3p apps For the sake of argument, even if we assume your prior claim is correct, this is still incorrect. Apple does not require third party apps to notify users or provide an opt-out mechanism from tracking user activity across the apps of a singular developer.
  - jsnell 5y ago
    I already linked to Apple's own privacy policy on ads where they describe exactly this. If that's not a sufficient source, there's nothing better I could do. To quote: > We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. > We may use information such as the following to assign you to segments: > ... The music, movies, books, TV shows, and apps you download ... > ... The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from ... > ... Your name, address, age, gender, ... > ... your App Store searches and browsing activity ... > ... information stored on your device, such as the apps you frequently open ... There is absolutely no suggestion there that these segments would be per-app. In fact, they cannot be per-app given some of the data they say they're using is only collected from places with no ads. That is not an exhaustive list by the way, but just representative examples provided by Apple. The only data they explicitly promise not to use for ads targeting is: > No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform

What ad business? Don’t they really only show ads in Apple News? How is that comparable to what FB and Google do?

JustMarco 5y ago

App Store ads are growing fast.

deleted 5y ago
[deleted]
oefrha 5y ago
Which part of that require tracking? You search for Facebook, they show you a TikTok ad as the first result (granted, quite annoying more often than not). Same business model as DuckDuckGo.

jsnell 5y ago

Their $5 billion / year ad business in the App Store, News and Stocks. The one where they track you by default in many Apple apps, build a cross-app ad profile based on your behavior, demographic information you are forced to enter to even reate an account, geographic location, and so on. And then they allow ads to be targeted against you using fairly high granularity user segments (minimum 5k users). See https://www.apple.com/legal/privacy/data/en/apple-advertising/ https://www.apple.com/legal/privacy/data/en/apple-advertisin... for the details. Want to opt out of this? It's a OS-level setting in an obscure place, rather than what Apple requires from 3p apps. Now, Apple isn't uniquely bad in the level of tracking they do. They're just the same as all of these companies are. The place where they are unique is the incredibly brazen self-dealing, using their control of iOS to boost their own tracking ad business over the competitors.

simondotau 5y ago
> [Apple] build a cross-app ad profile Citation? I'm not saying your wrong, but I haven't heard anyone make this claim before. > rather than what Apple requires from 3p apps For the sake of argument, even if we assume your prior claim is correct, this is still incorrect. Apple does not require third party apps to notify users or provide an opt-out mechanism from tracking user activity across the apps of a singular developer.
- jsnell 5y ago
  I already linked to Apple's own privacy policy on ads where they describe exactly this. If that's not a sufficient source, there's nothing better I could do. To quote: > We create segments, which are groups of people who share similar characteristics, and use these groups for delivering targeted ads. > We may use information such as the following to assign you to segments: > ... The music, movies, books, TV shows, and apps you download ... > ... The topics and categories of the stories you read and the publications you follow, subscribe to, or enable notifications from ... > ... Your name, address, age, gender, ... > ... your App Store searches and browsing activity ... > ... information stored on your device, such as the apps you frequently open ... There is absolutely no suggestion there that these segments would be per-app. In fact, they cannot be per-app given some of the data they say they're using is only collected from places with no ads. That is not an exhaustive list by the way, but just representative examples provided by Apple. The only data they explicitly promise not to use for ads targeting is: > No Apple Pay transactions or Health app data is accessible to Apple’s advertising platform