I think the same way about cigarettes, weed, and coffee, wtf is so good about it that you go out of your way to get it? But this is the thing about addiction,

I think the same way about cigarettes, weed, and coffee, wtf is so good about it that you go out of your way to get it? But this is the thing about addiction, to the person who isn't hooked it seems odd. As a kid I used to wake up at night and drink Coke. I just craved it, that's how it was. I still like something sweet to drink but I control it these days, and my taste is not quite the same as an adult. Still, there's no accounting for it, you want something because you want it. Best explanation I can find is that it triggers something connected to reward paths in a way that isn't how that reward path evolved.