That's because people whip it out constantly and almost always where it's not appropriate. It's pretty rare that anyone tries to enact a new standard. So, ins

That's because people whip it out constantly and almost always where it's not appropriate. It's pretty rare that anyone tries to enact a new standard. So, instead we see this comic use to downplay every time that anyone does anything resembling anything that has ever been done before. Which is to say: to downplay everyone else's efforts. It has long gone past being funny to just being dismissive in it's widespread use.