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What is a link farm? How do they make money?
by hsbauauvhabzb 5y ago
What is a link farm? How do they make money?
- marginalia_nu 5y agoWikipedia has an article: https://en.wikipedia.org/wiki/Link_farm https://en.wikipedia.org/wiki/Link_farm But TL;DR: It's a form of search engine manipulation. The theory is that if you put a bunch of links to your low-ranking domain on a high ranking domain, search engines will think your content is more valuable and be more likely to crop up as top results. You set up a lot of these so they promote each other, making it look like your shady website is popular when it is not. It used to be more effective than it is today, but it's still relatively common. Search engine manipulation doesn't need to be on these link farms, it's also relatively common to for example have a shady online casino raise their ranking by sponsoring open source projects, which reward them by linking to the online casino. That way the popularity of those projects will "rub off" on the online casino.