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> Now we have a small but proper sales team. However word of mouth got us very, very far. Note that viral is not the same thing as word of mouth. Viral means t
by throwaway204401 5y ago
> Now we have a small but proper sales team. However word of mouth got us very, very far.
Note that viral is not the same thing as word of mouth. Viral means that one user expressly or subliminally forces other users to use that software.
For example, a customer asking or encouraging a vendor to use some specific software because it makes things easier for the customer and later, when that vendor is also infected with the need, they ask or encourage their own vendors to use that software too.
This is the distribution mechanism that we have for our tool.
- deleted 5y ago[deleted]
- magicalhippo 5y agoAh yes, my mistake. We have that for another product which works very much like that for our main product, but its effectiveness is mostly a quirk of our niche. Basically it's a product for the customers of our customers, or companies like them. Since we integrate very well with our own products, we can supply superior data to this second product, causing the effect you're talking about as these other customers of ours puts pressure back up the chain.