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Can someone explain why Uniqlo's future rivals will be the likes of Google, Apple, Meta, and Amazon rather than Zara?
by neophocion 5y ago
Can someone explain why Uniqlo's future rivals will be the likes of Google, Apple, Meta, and Amazon rather than Zara?
- kadoban 5y agoNo. Marketing fluff cannot be explained.
- finiteseries 5y agoSubscriptions as a vehicle of some sort?
- Slartie 5y agoIt's clearly the Uber/WeWork playbook: masquerade as a tech company, even if you're not, because then you can lose money all the time without investors stopping their injections of fresh cash.
- bidirectional 5y agoTech valuations outstrip clothing valuations so they need to pose as a tech company.
- randomsilence 5y agoI would guess that it is because of Shein[1]. >The company was not involved in clothing design and manufacturing, and instead obtained its products from the wholesale clothing market in Guangzhou. In 2014, Shein acquired Romwe, another Chinese e-commerce retailer, making it a "fully integrated retailer." In 2020, Shein was the most talked about brand on TikTok and Youtube and the 4th most talked about brand on Instagram. Shein seems to be a frontend to the Chinese clothing industry. They are faster and cheaper than traditional retailers, which should include Uniqlo. If Uniqlo wants or has to compete, they have to build a similar platform in a fraction of the time. Maybe they also want to expand into virtual reality and such, then they have to become a software company. After all, they sell fashion and not textiles. If people spend their money on hats and armor in games, then they have to be there, and not in a shopping mall. [1] https://en.wikipedia.org/wiki/Shein_(company) https://en.wikipedia.org/wiki/Shein_(company)