In one in which you can truly empathise with your users, preferably something yourself have experienced as very inefficient and unnecessarily painful and compli

In one in which you can truly empathise with your users, preferably something yourself have experienced as very inefficient and unnecessarily painful and complicated in your professional life. It can be a relatively small gap in theory covered by several larger tools but only superficially covered either because they do not truly understand the pain point of that gap or because they simply want to limit complexity of their base product and their surface of support. So then you focus on developing that feature to perfection with a strong focus on integrating with each of those larger tools, whenever possible without any collaboration of those larger tools (that will come anyways later if you get the traction). The larger tools will never compete with you directly because if they created a tool doing the same thing you do, they would have to integrate with their direct competitors, which is a bad scenario for them as either they get expressly blocked by the other tool developer if seen as a threat or because by having such tool they would be ultimately improving their direct competitors tools. Our current position is that if a customer of us decides it's time to change the larger tool, one of the factors of the decision is how well the new larger tool integrates with our tool.