4 ms·

Dumb question but why don't you get some help with sales and marketing. Even some affiliate marketing to increase usage.

yboris 5y ago
Unsure where to ask. Worried about high costs. Suggestions welcome :)
- Melatonic 5y ago
  Setup a Google Adwords account - once you get the basics its super easy. Very cheap to start out and they used to have a special where you got some free adword money to play with on starting a new account. Generally I would say try to minimize the amount your spending per keyword - broader search terms or the broader options on those search terms always cost more. Might help a ton if you renamed your software to something that is more searchable (or just add some kind of name on the end or start)
  - hermitcrab 5y ago
    On a product that costs $5? Forget it. No-way you will get a return. (Background: making a living selling software online for 16 years, advertised continuously on Adwords for nearly all of that).
    - Melatonic 5y ago
      If you optimize so that you are paying maybe 2-5 cents a click it really just depends on the application and industry. Something people need to buy right then and there is going to have much better conversion than something they need to research and think about it. Plus there is value in just getting the name of your software out there and into peoples hands so that it then spreads organically after that. For something like this I would probably start at like 30$ a month and keep optimizing - worst case you lose only a few hundred over the course of a year.
      - hermitcrab 5y ago
        If you are paying 5 cents a click, then you might just about break even ( typically click to buy conversion rates are around 1% for desktop software: https://successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software/ https://successfulsoftware.net/2009/04/23/the-truth-about-co... ). But it is almost impossible to get any worthwhile traffic from Adwords in 2022 (in terms of volume or quality) at 5 cents a click.
hermitcrab 5y ago
No affiliate marketer is going to be interested in a product that sells for $5.

yboris 5y ago

Unsure where to ask. Worried about high costs. Suggestions welcome :)

Melatonic 5y ago
Setup a Google Adwords account - once you get the basics its super easy. Very cheap to start out and they used to have a special where you got some free adword money to play with on starting a new account. Generally I would say try to minimize the amount your spending per keyword - broader search terms or the broader options on those search terms always cost more. Might help a ton if you renamed your software to something that is more searchable (or just add some kind of name on the end or start)
- hermitcrab 5y ago
  On a product that costs $5? Forget it. No-way you will get a return. (Background: making a living selling software online for 16 years, advertised continuously on Adwords for nearly all of that).
  - Melatonic 5y ago
    If you optimize so that you are paying maybe 2-5 cents a click it really just depends on the application and industry. Something people need to buy right then and there is going to have much better conversion than something they need to research and think about it. Plus there is value in just getting the name of your software out there and into peoples hands so that it then spreads organically after that. For something like this I would probably start at like 30$ a month and keep optimizing - worst case you lose only a few hundred over the course of a year.
    - hermitcrab 5y ago
      If you are paying 5 cents a click, then you might just about break even ( typically click to buy conversion rates are around 1% for desktop software: https://successfulsoftware.net/2009/04/23/the-truth-about-conversion-ratios-for-software/ https://successfulsoftware.net/2009/04/23/the-truth-about-co... ). But it is almost impossible to get any worthwhile traffic from Adwords in 2022 (in terms of volume or quality) at 5 cents a click.

hermitcrab 5y ago

No affiliate marketer is going to be interested in a product that sells for $5.