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I prefer random ads. If I plan to buy something I will never do it from an ad. At least with random ads there can be something I didn't even think about buying.

I prefer random ads. If I plan to buy something I will never do it from an ad. At least with random ads there can be something I didn't even think about buying. Now you might try to argue that tracking can predict these awesome things I want but didn't know about, but in my experience it always leads to the most obvious predictable and boring ads.

sofixa 5y ago
Anecdote here: Old school targeted ads helped me discover something i didn't know i wanted. I was watching a game of football ( soccer for americans), and during the halftime break there were ads I wasn't really paying attention to, and per tradition, they were oriented towards males. There was an add for a decent looking multi-purpose electric razer that came with all sorts of attachments for different body parts, including head. I bought it and use it frequently, including for cutting my hair ( which has saved me hundreds of euros compared to going to a hairdresser) and beard. So, sometimes a targeted ad can be useful. A contextually targeted ad can be useful too ( e.g. cooking utensils / supplies on a a recipe site).
- anhner 5y ago
  Sorry, those are not example of targeted ads. A targeted ad is one that knows more about you than your age range, gender and what you are currently looking at (sports event, cooking site etc.). A targeted ad knows that you usually buy tickets to a certain sports team, or you prefer baking cookies rather than cakes, and that you prefer the "Mestle" brand of flour etc.
- namlem 5y ago
  That's a traditional untargeted ad though. Literally just a TV commercial.
  - orwin 5y ago
    And this is a "good" ad. When I'm on a hiking website, I'm interested in ads for tents and hiking utilities. When I'm on a tab website, i might be interested in a guitar selling ad. Those are good ads, I'm never mad when I see those
maccard 5y ago
> If I plan to buy something I will never do it from an ad How much of your choice in products is based on word of mouth? How do you know those purchases are not as a result of ads. How many purchases are because of "brand familiarity" that is likely influenced by advertising over time (e.g. if you asked me to buy you an energy drink I would likely buy a Red Bull > in my experience it always leads to the most obvious predictable and boring ads. Targeted ads are not the same as tracked ads. Shoe HN posts are targeted ads. "You purchased 600 dog poop bags from Amazon, here are 15 other variations of the same product that you might want" in a recipe article is targeted.
- ui4jd73bdj 5y ago
  Of course nobody is immune to ads. We were talking about the ad being a net positive to ones life. Yeah I might also buy a redbull but I don't think they need to or should track me online to increase that likelyhood. And I don't think that would be a netpositive to my life. They can do just fine by traditional advertisements(and they do afaik!).
- foxfluff 5y ago
  > Targeted ads are not the same as tracked ads. Shoe HN posts are targeted ads. I don't believe that's considered targeted advertising under the DSA. If you're not dynamically selecting an ad to display based on data you have on me, it's not a targeted ad. It's just a contextual ad. A shoe HN post is static, can be read by anyone, there's no targeting logic involved, and you have no personal or behavioral data based on which to target. "An ad that's meant to be appealing to white male software engineers 25-35 years old" isn't a targeted ad unless there's a system that serves it specifically to the target market. EDIT: To support my point, the first proposal for Article 2b I found in the DSA documents: Article 2b Targeting of digital advertising 1. Providers of information society services shall not collect or process personal data as defined in Article 4, point (1), of Regulation (EU) 2016/679 for the purpose of targeting the recipients to whom advertisements are displayed. 2. By way of derogation from paragraph 1, for the purpose of targeting the recipients to whom advertisements for commercial purposes are displayed, providers of information society services may only collect and use the personal data of recipients who have given their consent as defined in Article 4, point (11), of Regulation (EU) 2016/679 explicitly to such collection and use. [..]

sofixa 5y ago

Anecdote here: Old school targeted ads helped me discover something i didn't know i wanted. I was watching a game of football ( soccer for americans), and during the halftime break there were ads I wasn't really paying attention to, and per tradition, they were oriented towards males. There was an add for a decent looking multi-purpose electric razer that came with all sorts of attachments for different body parts, including head. I bought it and use it frequently, including for cutting my hair ( which has saved me hundreds of euros compared to going to a hairdresser) and beard. So, sometimes a targeted ad can be useful. A contextually targeted ad can be useful too ( e.g. cooking utensils / supplies on a a recipe site).

anhner 5y ago
Sorry, those are not example of targeted ads. A targeted ad is one that knows more about you than your age range, gender and what you are currently looking at (sports event, cooking site etc.). A targeted ad knows that you usually buy tickets to a certain sports team, or you prefer baking cookies rather than cakes, and that you prefer the "Mestle" brand of flour etc.
namlem 5y ago
That's a traditional untargeted ad though. Literally just a TV commercial.
- orwin 5y ago
  And this is a "good" ad. When I'm on a hiking website, I'm interested in ads for tents and hiking utilities. When I'm on a tab website, i might be interested in a guitar selling ad. Those are good ads, I'm never mad when I see those

maccard 5y ago

> If I plan to buy something I will never do it from an ad How much of your choice in products is based on word of mouth? How do you know those purchases are not as a result of ads. How many purchases are because of "brand familiarity" that is likely influenced by advertising over time (e.g. if you asked me to buy you an energy drink I would likely buy a Red Bull > in my experience it always leads to the most obvious predictable and boring ads. Targeted ads are not the same as tracked ads. Shoe HN posts are targeted ads. "You purchased 600 dog poop bags from Amazon, here are 15 other variations of the same product that you might want" in a recipe article is targeted.

ui4jd73bdj 5y ago
Of course nobody is immune to ads. We were talking about the ad being a net positive to ones life. Yeah I might also buy a redbull but I don't think they need to or should track me online to increase that likelyhood. And I don't think that would be a netpositive to my life. They can do just fine by traditional advertisements(and they do afaik!).
foxfluff 5y ago
> Targeted ads are not the same as tracked ads. Shoe HN posts are targeted ads. I don't believe that's considered targeted advertising under the DSA. If you're not dynamically selecting an ad to display based on data you have on me, it's not a targeted ad. It's just a contextual ad. A shoe HN post is static, can be read by anyone, there's no targeting logic involved, and you have no personal or behavioral data based on which to target. "An ad that's meant to be appealing to white male software engineers 25-35 years old" isn't a targeted ad unless there's a system that serves it specifically to the target market. EDIT: To support my point, the first proposal for Article 2b I found in the DSA documents: Article 2b Targeting of digital advertising 1. Providers of information society services shall not collect or process personal data as defined in Article 4, point (1), of Regulation (EU) 2016/679 for the purpose of targeting the recipients to whom advertisements are displayed. 2. By way of derogation from paragraph 1, for the purpose of targeting the recipients to whom advertisements for commercial purposes are displayed, providers of information society services may only collect and use the personal data of recipients who have given their consent as defined in Article 4, point (11), of Regulation (EU) 2016/679 explicitly to such collection and use. [..]