Reminds me of the Apple spin-out name Kalida (sp?) that tried to promote a "personalized programming language" called ScriptX allowing each developer to define

Reminds me of the Apple spin-out name Kalida (sp?) that tried to promote a "personalized programming language" called ScriptX allowing each developer to define their own personal language syntax and write code in that. I was floored something so dumb would get a complete corporate spin-out, developers and the full rah-rah marketing push. Once developed and available, people quickly found nobody could share or even read one another's code. Duh.