3 ms·
> Much of the case rests on the concessions Google allegedly made to Facebook in the wake of the Jedi Blue arrangement, including lower fees and longer timeout
by kennywinker 5y ago
> Much of the case rests on the concessions Google allegedly made to Facebook in the wake of the Jedi Blue arrangement, including lower fees and longer timeout limits in exchange bidding. One newly unredacted portion of the complaint claims that the concessions gave Facebook a clear advantage in winning auctions.
Price isn’t the only dimension in an auction. Fees and timeouts would give a clear advantage.
- Supermancho 5y ago> This would be a puzzling result, to say the least, if Facebook faced the same competition for inventory across auction houses. There's also targeting matchup and ad inventory (variety of ads available for the impression). We see FB getting raked over the coals, time and time again, about how much targeting information they collect. THIS is where it would be leveraged.