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I don’t get what the ‘collusion’ is about. FAN competes with AdX, among other exchanges, in real time. The highest bidder wins, be it FAN, Google or say, Pubmat

I don’t get what the ‘collusion’ is about. FAN competes with AdX, among other exchanges, in real time. The highest bidder wins, be it FAN, Google or say, Pubmatic. Open Bidding has in fact made participating networks compete on equal footing.

crate_barre 5y ago
seanhunter 5y ago
The allegation is that Google conspired to let Facebook win a specific % of auctions. It's unclear whether that allegation will stick.
- network2592 5y ago
  Whether this has merit is not dependent on the quality of this article. Whether this likely sticks depends largely on the willingness of the judge to delve into the details of auctions. Whether it actually sticks is not necessarily a reflection of the merits of the case. Probably, the defence will drown the judge in technical minutiae to give up. Judge may rule that there is no case to save face instead of admitting lack of knowledge or willingness to learn.
  - otterley 5y ago
    Judges, especially in the Ninth Circuit, are more than adept at dealing with technical minutiae. They also have access to technical consultants with decades of industry experience as needed. Go look at Judge William Alsup’s rulings, particularly Oracle v Google (https://casetext.com/case/oracle-am-inc-v-google-inc-3 https://casetext.com/case/oracle-am-inc-v-google-inc-3) if you have any doubt about that.
    - network2592 5y ago
      That looks like a good read. It has been added to the queue for a proper dive. A cursory look at the explanations reminds me of some of the finer eli5 answers. This definitely warrants a reassessment of how judges can handle technical technological cases.
  - seanhunter 5y ago
    Absolutely. Here's the article I read, which is quite a lot better. https://www.theguardian.com/technology/2022/jan/14/facebook-google-lawsuit-advertising-deal https://www.theguardian.com/technology/2022/jan/14/facebook-...
kennywinker 5y ago
> Much of the case rests on the concessions Google allegedly made to Facebook in the wake of the Jedi Blue arrangement, including lower fees and longer timeout limits in exchange bidding. One newly unredacted portion of the complaint claims that the concessions gave Facebook a clear advantage in winning auctions. Price isn’t the only dimension in an auction. Fees and timeouts would give a clear advantage.
- Supermancho 5y ago
  > This would be a puzzling result, to say the least, if Facebook faced the same competition for inventory across auction houses. There's also targeting matchup and ad inventory (variety of ads available for the impression). We see FB getting raked over the coals, time and time again, about how much targeting information they collect. THIS is where it would be leveraged.

crate_barre 5y ago

seanhunter 5y ago

The allegation is that Google conspired to let Facebook win a specific % of auctions. It's unclear whether that allegation will stick.

network2592 5y ago
Whether this has merit is not dependent on the quality of this article. Whether this likely sticks depends largely on the willingness of the judge to delve into the details of auctions. Whether it actually sticks is not necessarily a reflection of the merits of the case. Probably, the defence will drown the judge in technical minutiae to give up. Judge may rule that there is no case to save face instead of admitting lack of knowledge or willingness to learn.
- otterley 5y ago
  Judges, especially in the Ninth Circuit, are more than adept at dealing with technical minutiae. They also have access to technical consultants with decades of industry experience as needed. Go look at Judge William Alsup’s rulings, particularly Oracle v Google (https://casetext.com/case/oracle-am-inc-v-google-inc-3 https://casetext.com/case/oracle-am-inc-v-google-inc-3) if you have any doubt about that.
  - network2592 5y ago
    That looks like a good read. It has been added to the queue for a proper dive. A cursory look at the explanations reminds me of some of the finer eli5 answers. This definitely warrants a reassessment of how judges can handle technical technological cases.
- seanhunter 5y ago
  Absolutely. Here's the article I read, which is quite a lot better. https://www.theguardian.com/technology/2022/jan/14/facebook-google-lawsuit-advertising-deal https://www.theguardian.com/technology/2022/jan/14/facebook-...

kennywinker 5y ago

> Much of the case rests on the concessions Google allegedly made to Facebook in the wake of the Jedi Blue arrangement, including lower fees and longer timeout limits in exchange bidding. One newly unredacted portion of the complaint claims that the concessions gave Facebook a clear advantage in winning auctions. Price isn’t the only dimension in an auction. Fees and timeouts would give a clear advantage.

Supermancho 5y ago
> This would be a puzzling result, to say the least, if Facebook faced the same competition for inventory across auction houses. There's also targeting matchup and ad inventory (variety of ads available for the impression). We see FB getting raked over the coals, time and time again, about how much targeting information they collect. THIS is where it would be leveraged.