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I have always found that phrasing to be confusing. Consider the reciprocal, “half as cheap”. Should that be interpreted as… double? Say “half the cost” or “c

• Dylan16807 5y ago
  > Consider the reciprocal, “half as cheap”. Should that be interpreted as… double? If the phrasing makes it clear they're talking about a higher price, then yes that's a good interpretation. You get half as good a deal. Someone might say "half as cheap" to talk about a price drop by 50%, even though that's not really correct, but such is language.