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You can get a rough idea by using Netflix’ impact value figure, the formula of which isn’t public but appears to be about seven times the number who watched at
by 1123581321 5y ago
You can get a rough idea by using Netflix’ impact value figure, the formula of which isn’t public but appears to be about seven times the number who watched at least two minutes of the title in the first month. (This is based on the leaked documents about Squid Game’s performance, and again, the real formula is surely more complicated. https://www.cnbc.com/2021/10/18/netflixs-squid-game-is-reportedly-worth-almost-900-million.html https://www.cnbc.com/2021/10/18/netflixs-squid-game-is-repor...)
Matrix was viewed about 3 million times in its opening week. Assuming it doubles that over the first month, that’d be 6M * 7 or an impact value of $42MM. If you want to be generous, multiply again by a number to account for HBO Max’s smaller size compared to Netflix, or to account for Max’s strategic importance to Warner. Either way, the contribution is significant but not enough to make Matrix 4 a hit relative to its budget.
- leereeves 5y agoWhat exactly is impact value? That article didn't explain it very well.
- 1123581321 5y agoImpact value is an attempt to measure the title’s contribution to streaming revenue through signups and retention.