They'd be doing it because Shmaleksandr O'Kogan built a Google wrapper with a cool This Is Your Digital Life feature. After Cambridge Analytica, it's pretty har

They'd be doing it because Shmaleksandr O'Kogan built a Google wrapper with a cool This Is Your Digital Life feature. After Cambridge Analytica, it's pretty hard to believe that user opt-in is an effective defense against data privacy scandals.