He says it's going to cost the company more but could there also be an increased incentive for covered employees to increase their coverage and thus increase th

He says it's going to cost the company more but could there also be an increased incentive for covered employees to increase their coverage and thus increase the premium revenue to OneAmerica? I am generally dubious when the CEO of a (private) company that's bottom line is so closely tied to death rates publishes an article with such a nice round number increase in the death rate.