Resale value makes the initial purchase price higher, and as a consequence makes lease payments higher since leasing is priced as an alternative to buying and s

Resale value makes the initial purchase price higher, and as a consequence makes lease payments higher since leasing is priced as an alternative to buying and selling the car and the car is sold after the lease period. Resale value also affects the quality of the car as experienced in the first few years. For these reasons, the brand is positively affected by being associated with a high resale value, assuming it wants to stand for quality.