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What are the financial incentives to produce good UX? In your case, it’s regulatory compliance (KYC), which is the lowliest incentive of all. Also, customer los
by plaidfuji 5y ago
What are the financial incentives to produce good UX? In your case, it’s regulatory compliance (KYC), which is the lowliest incentive of all. Also, customer losing access to an account happens infrequently and is not a large source of loss for your bank, I would guess. And you are strongly incentivized to plow through whatever UX they throw your way, because you literally need to do it to get your money. The incentives are aligned entirely against you in this case.
Applying for a loan, though, well I’ll bet you’d breeze through that interface on any device.
UX follows short-term profit incentives.
When UX is your competitive advantage, and especially when switching costs to another product are low, that’s where you’ll see the best UX. Google Maps and Google Search come to mind.
- pketh 5y ago> when switching costs to another product are low, that’s where you’ll see the best UX In my career as a designer I've found that good design (functional, fast, works predictably) is primarily limited by business model incentives. You hear the most about the latest trends and frameworks in situations where the best anyone can do is putting lipstick on a pig.