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This kind of marketing from Intel just makes them look worse. They have similar kind of “Don’t Leave Intel!” marketing against Apple’s M1 chips that comes off
by nacs 5y ago
This kind of marketing from Intel just makes them look worse.
They have similar kind of “Don’t Leave Intel!” marketing against Apple’s M1 chips that comes off equally petty and desperate:
https://www.creativebloq.com/news/intel-apple-ads https://www.creativebloq.com/news/intel-apple-ads
- azinman2 5y agoWhat should they do instead right now?
- mattlondon 5y ago> What should they do instead right now? Innovate. For years and years, Intel's approach has seemed to be just add an extra 100Mhz base clock and call it a new model. You appear to be getting largely the same chip on the same process for more or less the same performance compared to a chip from 18-24 months ago. Meanwhile AMD and Apple have come along with someone new and essentially are eat intel's lunch.
- charwalker 5y agoAnd do it with the same power envelopes as AMD! I can't run a 12600K without upgrading my PSU but a 5600X sips power and runs just fine. New Intel chips are exciting but not practical when it comes to power, cost, and availability not to mention lack of motherboards in the SFF space.
- GhettoComputers 5y agoAs an older Intel user, I don't see anything exciting since Ivy/Sandy, performance is just a few percent, an i7-2600 still won't be outdated anytime soon. Even people with an i7 920 didn't think upgrading to a 2500k was that worth it, and that had a 30% difference https://cpu.userbenchmark.com/Compare/Intel-Core-i7-920-vs-Intel-Core-i5-2500K/1981vs619 https://cpu.userbenchmark.com/Compare/Intel-Core-i7-920-vs-I... compared to the 5600X its 32% after almost a decade. https://cpu.userbenchmark.com/Compare/Intel-Core-i5-2500K-vs-AMD-Ryzen-5-5600X/619vs4084 https://cpu.userbenchmark.com/Compare/Intel-Core-i5-2500K-vs...
- disillusioned 5y agoInnovate?
- dreamcompiler 5y agoDoes Intel have engineers on board who could innovate? I get the impression Intel has become such a topheavy marketing oriented company that all the engineers capable of designing a brand new ISA left a long time ago, and the competent engineers that are left just work on revving the x86.
- Wohlf 5y agoThey are, it takes years to make meaningful changes meanwhile a marketing campaign can be done in months.
- idealmedtech 5y agoThe point is that they should have been innovating all this time, instead they rested on their laurels and bashed alternatives, and here we are.
- donny2018 5y agoIt’s interesting why they don’t see it coming until it’s too late. This is literally a textbook case nowadays. Kodak, Polaroid, Nokia, Yahoo, etc.
- touisteur 5y agoIsn't it literally the innovator's dilemma? Edit: I felt they'd found one organisational solution to this after the netburst bust, what with their R&D branch in Israel (?) working on an alternative (pentium m and what would become the 'Core' architecture) without too much disturbance and avoiding the pitfalls of working on competing products?
- alpanka 5y agoTo be fair, Nokia did innovate a lot. But there are only so much your engineers are allowed to do when competing with the company's current cash cow.
- PixyMisa 5y agoBribe system integrators?
- alpanka 5y agoThis is intel, not oracle
- PedroBatista 5y agoYou're right, they should blackmail them instead. Too bad AMD is competitive right now, maybe they should bribe them after all.
- mshook 5y agoThat's why they do that legally. Why do you think you have the famous "Intel inside" logo or sound or animation in ads? Because Intel pays you to display that... Or at least it was not too long ago. https://www-techspot-com.cdn.ampproject.org/v/s/www.techspot.com/amp/news/72281-intel-cutting-funding-iconic-intel-inside-program.html https://www-techspot-com.cdn.ampproject.org/v/s/www.techspot...
- beebeepka 5y agoThe one true intel way. Almost killed AMD. I am saying this because you got downvoted for no good reason
- zrm 5y agoLower prices.
- rocqua 5y agoDrop x86 as the instruction set. Make a fixed-width instruction set that is closer to their current micro-ops instruction set. Then provide a compatibility layer to still run x86 based binaries.
- deleted 5y ago[deleted]
- Anarch157a 5y agoThey tried that with Itanium and we all know how it turned out.
- klelatti 5y agoThis is an interesting challenge - problem is even if they manage to move to a new ISA can they maintain their margins. I’d argue probably not: ie the problem is losing the ISA monopoly rather than a performance / technology disadvantage.
- MaxBarraclough 5y agoRight. Intel don't want a repeat of their Itanium. It's not a monopoly though, as there's also AMD.
- klelatti 5y agoYou’re right - I was being inexact re AMD. Itanium is an interesting historical example. I think Intel learnt the wrong lesson though: ‘cling to x86 at all costs’ when it was really that Itanium was just the wrong product. If they’d pushed a high quality Intel only 64 bit RISC design instead of Itanium at the time they might have succeeded. Edit: Just to expand on this a bit. At the time of Itanium they had a clear process lead. They could have offered the best server CPUs on an Intel only RISC ISA and invested heavily in helping customers migrate. Arm got customers from aarch32 to aarch64 seamlessly.
- Jyaif 5y agox86 is not the issue, their fabs are.