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To AMC's credit, the CPM AMC receives for Mad Men is much higher: $34 instead of $12-$25. It could be because people pay attention to the commercials, since the
by d2vid 15y ago
To AMC's credit, the CPM AMC receives for Mad Men is much higher: $34 instead of $12-$25. It could be because people pay attention to the commercials, since the show is about advertising. A cynic would say it's a prestige thing for media buyers to get their ads run on Mad Men.
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=147874 http://www.mediapost.com/publications/?fa=Articles.printFrie...
- joezydeco 15y agoYou mean classy ad campaigns like this one? http://main.stylelist.com/2010/08/05/dove-mad-men-commercial/ http://main.stylelist.com/2010/08/05/dove-mad-men-commercial...
- xcode 15y agoWhile I agree with the original poster, i.e., those who are already using netflix are unlikely to go back, netflix is supposed to be a growth business (P/E of > 60), ergo, if this leads to less growth, that will be terrible terrible terrible for the company.