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I accidentally killed a very promising project this way. I gave a pitch demonstrating how it could stand up brilliantly to multiple avenues of ruthless investig
by jjoonathan 5y ago
I accidentally killed a very promising project this way. I gave a pitch demonstrating how it could stand up brilliantly to multiple avenues of ruthless investigation and criticism. People didn't listen to the words, they listened to the emotion of the ruthless investigation, and they discarded the idea in favor of one which would have tipped over if someone had brought a similar magnifying glass to within a mile.
Once I realized that good pitches were about emotions, I started getting much better results.
- whatshisface 5y agoIt's a very painful moment in everyone's career when they realize that, no, they're not the only one that has noticed that powerpoints are usually full of fluff, and no, they're not going to get anywhere by changing that, because yes, they got that way for a reason.
- AussieWog93 5y agoI don't think it's just presentations or even corporate culture in general. I sell second-hand goods online, and have found that explicitly describing any defect completely torpedoes the sales process. Having a photograph that shows it off clearly but saying nothing doesn't have that effect, though.
- lumost 5y agoIt’s the same bias, we’re so accustomed to sales pitches proclaiming perfection that an honest pitch sounds like the top of a disaster.
- AussieWog93 5y agoHonestly, I think it goes much deeper than that. The more I learn about optimising the business for revenue, the more I come to understand that consumer-focused retail is essentially a socially acceptable form of prostitution. We don't exist to solve a problem in peoples' lives, but to satisfy primal urges, indulge fantasies and make people feel powerful/special. The actual product you take home is just a souvenir. Going back to GP's comment, I wouldn't be surprised if many corporate jobs could be looked at this way too.
- posix86 5y agoPerhaps that is cultural? We're used to faults only being addressed when they're really dire; hence, if you address any faults, your product must be in a dire state. In reality, that is probably the case, but it's also the case that any culture always moves in this direction; the nash equilibrium is reached only if you describe your product a bit too rosy.