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>Thing like 70% off on pair of shoes, that just had their price increased by 90% for 1 minute, just so there was a record in the database that they actually had
by alickz 5y ago
>Thing like 70% off on pair of shoes, that just had their price increased by 90% for 1 minute, just so there was a record in the database that they actually had higher price, nobody cares that they never sold at the high price.
In my country this is explicitly illegal. A good or service must be sold for a certain period of time (2 weeks I think) before it can be used as the pre-sale price.
I've only heard this in relation to physical stores though, not sure how it works for e-commerce.
- WilTimSon 5y agoWhat country is that, if you don't mind saying? I'd love to cite that example when friends who work in marketing start to babble about "cool tricks" they can do next time.
- Symbiote 5y agoI'm not sure where the rules come from (law, business association regulation etc), but here are a couple of links for the UK. https://www.lawdonut.co.uk/business/marketing-and-selling/consumer-protection/unfair-trading-trade-descriptions-and-pricing-faqs https://www.lawdonut.co.uk/business/marketing-and-selling/co... https://www.lewissilkin.com/-/media/files/main/insights/cmi/important-new-guidelines-for-advertising-prices-to-uk-consumers-2.pdf https://www.lewissilkin.com/-/media/files/main/insights/cmi/... You'll find similar rules in many European countries, though most won't be available in English. This document is, for Denmark: https://www.consumerombudsman.dk/media/14560/forbrugerombudsmandens-retningslinjer-for-prismarkedsfoering-awfeng.pdf https://www.consumerombudsman.dk/media/14560/forbrugerombuds...
- WilTimSon 5y agoAh, thank you for the links, hopefully translation tools will help me get at least the gist of the Danish document.
- marcosdumay 5y agoAs one example, it's illegal in Brazil. Booking doesn't even display the "X people are looking at it" here because that would get a lot of attention from consumer protection.
- DarkUranium 5y agoAnywhere in EU, for one. I can't find the exact info at the moment (Google gives me a bunch of completely irrelevant stuff), but it's definitely true.
- alickz 5y agoIreland. Also I was wrong with the 2 weeks, it's 28 days out of the last 3 months https://thecai.ie/your-rights/your-rights/pricing/ https://thecai.ie/your-rights/your-rights/pricing/ >Businesses cannot claim that goods have been sold at a higher price and are now on sale for a lower price unless the goods were actually on sale at the higher price for a “reasonable period,” which is generally understood to be 28 days in the three months before the price reduction.
- DarkUranium 5y agoThis holds for all of EU, in fact.