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Ha, for a second I thought they were changing the name to “Facebook Now”.

• elzbardico 5y ago
  Ahahaha. Long time since I’ve laughed so hard on HN. And thing is, it kind of makes sense.
• arcticbull 5y ago
  Metagram Instant
• er4hn 5y ago
  To be followed up by "WhatsApp" rebranding to "What's Facebook" and "Oculus" to "Facebook Live 360".
  • spacelamb 5y ago
    Even shorter for branding: "FaceApp" and "Facebook Rift"
    • johnyzee 5y ago
      No, just "Face" (it's cleaner). And then sue anyone else using the word.
• adolph 5y ago
  I've been thinking the same until I got this far down in the comments. The article doesn't seem to address the service's name, just bla-bla-bla average grade navel gazing. I first started using the app in earnest my final year of college, and look back wistfully at how I artfully chronicled my life for the subsequent six years, weaving together pictures of concerts and coffee shops with mirror selfies and delicious meals into an effortless pointillist tableau of my 20s. I still post on the app occasionally, but basically left a little over a month ago in favor of a personal newsletter, where I feel less pressure to be constantly documenting my consciousness.
• annexrichmond 5y ago
  tangentially, I'm not a fan of headline case; it just creates unnecessary ambiguity. Sites with normal casing (like a typical sentence) for titles I find much easier to read and process.