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It wasn't yet. The regulators seems to be annoyed by Facebook buying and shutting down potential competitors before they've had a chance to grow into real compe
by tedivm 5y ago
It wasn't yet. The regulators seems to be annoyed by Facebook buying and shutting down potential competitors before they've had a chance to grow into real competition.
> The CMA found that Giphy’s ad services would have been able to compete with Facebook’s own display advertising services, while also encouraging innovation from other social media sites and advertisers.
> Facebook shut down Giphy’s advertising services at the time of the merger. The CMA said this is a cause for concern, especially because Facebook controls nearly half of the £7 billion ($9.4 billion) display ad market in the U.K.
> Stuart McIntosh, chair of the independent inquiry group carrying out the investigation, said in a statement Tuesday that the deal has already removed a potential challenger in the display ad market.
https://www.cnbc.com/2021/11/30/facebook-owner-meta-told-to-sell-giphy-as-uk-regulator-blocks-acquisition.html https://www.cnbc.com/2021/11/30/facebook-owner-meta-told-to-...
- disgruntledphd2 5y agoI just don't get it, tbh. How much money did Giphy ever make from ads? I find it really difficult to believe that this could ever be material to either Giphy's revenue or to the overall ad market. Chalk this up to (yet another) weird decision from the CMA.