Even without all the research the amount of hoops you have to jump through to provide expected features of a website is quite significant. I love static website

Even without all the research the amount of hoops you have to jump through to provide expected features of a website is quite significant. I love static websites, because some of said research leads to quite ugly features. No, unlimited scrolling isn't a good feature. Perhaps when your metric is holding attention of bored users, sure, but that metric might be quite stupid.