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I do think there is something in the comment that a lot of people in big companies don’t know how to buy. Agreeing to a plan with them would help to surface th
by benjaminwootton 5y ago
I do think there is something in the comment that a lot of people in big companies don’t know how to buy. Agreeing to a plan with them would help to surface the process and get everyone aligned around it. Note that this process would likely be unique to each organisation not the vendor.
The messaging would have to be carefully handled with this. Being given a step by step process by a vendor too early in the process would annoy me. I would also need to see and hear the benefits such as the vendor aligning resources etc.
A bit of feedback on the website and pitch. I didn’t quite understand what you did until seeing the first screenshot, but then I liked the concept. I think the positioning might need some work. It feels like some kind of “collaborative close plan” to a sales person, though not sure I like that either.
I also feel the word partner is overused a little. I get the difference, but I think your buyers will care about moving product and hitting their numbers. Maybe be a little more direct with this?
- rossrich 5y agoThat’s helpful feedback around the pitch - trying to stay away from “close plan” since it’s intended to be much more bi-directional and transparently showing what the typical process to purchase and onboard looks like vs just get the deal done. Hopefully shipping a demo video in the coming weeks will help with bringing more clarity to both how the product works and the why behind it. Using the word Partner has been polarizing but haven’t been able to frame the aspirations of what the buyer <> seller relationship should be building towards. Open to suggestions!