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This is really awesome. We’ve come to the same conclusion in my business, buyers want to buy not be sold to. This means they need information to make a decisio
by shane_b 5y ago
This is really awesome.
We’ve come to the same conclusion in my business, buyers want to buy not be sold to. This means they need information to make a decision on their own. With many people involved in that decision.
For us, that’s half of the battle. The other half is social proof and case studies. Many businesses want to see proof that others like them found value. Oddly, this is usually something like G2 reviews.
Unfortunately social proof is a catch 22 but someone will “take a chance” and I bet a workspace like this would go a long ways in building trust. I’m excited to see how this goes.
- rossrich 5y agoThanks Shane! So funny you mention G2 and social proof since that's also been one of the biggest learnings I've had selling Accord so far... didn't need that while I was at Stripe (the brand was just so powerful already). When you're a younger startup ppl want that 3rd party validation from others and investing in a few case studies & G2 went a loooong way in terms of accelerating deals & building trust.