“Shark Tank for Shopify” already exists, there is plenty of consumer goods VC. These aggregators are similar to a spray-and-pray VC model, but generally with t

“Shark Tank for Shopify” already exists, there is plenty of consumer goods VC. These aggregators are similar to a spray-and-pray VC model, but generally with the ability to do whatever with the company (shut it down, sell it off, merge it with others). Note that in consumer VC, the exit multiples of early stage investing the best companies are not like 100,000x like in tech, they are like 50x max. Also the exit is selling to Unilever and Johnson and Johnson, not ringing the opening bell on Wall Street. However, consumer goods companies don’t crash and burn a giant pile of cash the way crashing tech startups do, and individual consumer goods companies are pretty uncorrelated with each other. Unless two companies both make the exact same snack or beverage, they can both win, and often do. So a VC basket of decent consumer goods companies is very, very diversified, has lower risk and cash burn, but also lower multiples. Aggregators kind of make me roll my eyes, it’s just raw, stupid capitalism, not sexy, inventive, or imaginative at all. But lots of these people start a decent company with a decent product, but don’t want to run it until they die or hyperscale it until they get bought by unilever.