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One of my issues with OKRs is the oft-repeated line that the goals should be so audacious that you should only expect to achieve about 70% of them. If you're f

by jawns 5y ago

One of my issues with OKRs is the oft-repeated line that the goals should be so audacious that you should only expect to achieve about 70% of them. If you're following this advice, you are either purposefully choosing goals that you do not know how to achieve, which is a problem, or purposefully choosing goals whose achievement relies on way too many externalities over which you have little control, which is a problem. I'm not saying external factors shouldn't be considered, or that we should only set goals that are within comfortable reach. Rather, I'm saying the uncertainty should be accounted for differently. It should be baked into our goals, not treated as if it only matters at the OKR level. Imagine if you were to plan a sprint, and your story points did not factor in uncertainty at all. Then, you committed to a sprint size that also did not take into account uncertainty. But your stakeholders agreed that a 30% sprint failure rate was acceptable. Now imagine baking in uncertainty into your estimates and then committing to a sprint size you can realistically hit. Add stretch goals if you want. Doesn't that seem more sensible?

mathewsanders 5y ago
My interpretation of the 70% isn’t that you set 10 OKRs and it’s considered a success if you don’t achieve 3 of them. Instead it’s that you set targets in the various key results, normalize them to a 0-1 scale, and if you’ve achieved an average of 0.7 over all of the key results, then that would still be a measure of success.
skeeter2020 5y ago
Honest question: are you choosing "goals" that are audacious or setting key results that are audacious? We do the latter and there is deep suspicion if you are hitting 100% on your OKRs. I always thought of them as signifying direction versus destination, is this incorrect?
sokoloff 5y ago
> purposefully choosing goals that you do not know how to achieve, which is a problem Purposefully choosing goals that you don’t yet know how to achieve is one of the powers of OKRs; they’re not meant to be limited to project plan-style marches towards a known outcome. Take the classic YouTube “one billion hours in daily user watch time” by the end of 2016, which was about a 10x multiple over their 2012 stat. There’s no way they knew how to reach that goal, but the objective helped them to align and constantly make small decisions in support of that goal (instead of other conflicting goals, each of which could be argued to be good for Google in a different way).
- garfieldnate 5y ago
  After reading this, I feel like my company has been mis-using OKR's. We're always asked to make 3-month team OKR's plus personal OKR's under the same guidelines (70% achieved is doing good). It always felt like cargo-culting to me. No one was ever enthusiastic about them.
- jawns 5y ago
  So why 10x rather than 5x or 20x? Did somebody in the room say, "We've crunched the numbers, and our best estimation is that if we orient all our resources toward achieving this goal and put forth our best possible effort, we'll be able reach 5x." And then did somebody else in the room say, "I agree. So let's be extremely audacious and shoot for 10x"? Either the first person was miscalculating or the second person was being unreasonable.
  - 1123581321 5y ago
    It's a mix of product/tech knowledge, calculations upstream of how much Google needs from the YouTube business, and some savvy in understanding the people in the YouTube organization. Another mix of people in the same situation would probably come up with a different number, and neither would necessarily be wrong, or necessarily under- or over-analyzing relative to their capabilities.
  - sokoloff 5y ago
    I wasn’t there, so I’m guessing. If you know how to do 4x, but think 10x is epsilon away from “best possible”, you set a 10x objective even if you only know how to hit 4x.
    - Jedd 5y ago
      But why? As per the spirit of parent's question - either you're assuming something impossible, or you're setting a goal to achieve something that is possible (in which case why haven't you scoped it out clearly & sanely).
chockablock 5y ago
I’ve heard that too, but for me it registered as a way of shaking people free of their fear of writing down their true objectives, lest they find themselves on the hook for missing it. Something along the lines of ‘What would you do if you were not afraid?’ I think the analogy to a sprint plan is perhaps misplaced: the point of an objective is not to break down the work for planning purposes but to capture the strategic imperative.
- steveBK123 5y ago
  A issue is that not all orgs that try to push OKRs understand this. I've been places that try to push OKRs and all this blue sky thinking type stuff, but then want to have monthly status check-ins on if OKRs are being hit & why not.
  - nopeYouAreWrong 5y ago
    this is my world
m0zg 5y ago
> If you're following this advice, you are either purposefully choosing goals that you do not know how to achieve, which is a problem Over the past 20 years that describes the vast majority of my goals. That's how you get paid big bucks - by taking on goals you don't know how to achieve, and then achieving them, or at least making a good enough try. Colloquially this is known as "problem solving", and hard stuff is expensive.

by jawns 5y ago

mathewsanders 5y ago

My interpretation of the 70% isn’t that you set 10 OKRs and it’s considered a success if you don’t achieve 3 of them. Instead it’s that you set targets in the various key results, normalize them to a 0-1 scale, and if you’ve achieved an average of 0.7 over all of the key results, then that would still be a measure of success.

skeeter2020 5y ago

Honest question: are you choosing "goals" that are audacious or setting key results that are audacious? We do the latter and there is deep suspicion if you are hitting 100% on your OKRs. I always thought of them as signifying direction versus destination, is this incorrect?

sokoloff 5y ago

> purposefully choosing goals that you do not know how to achieve, which is a problem Purposefully choosing goals that you don’t yet know how to achieve is one of the powers of OKRs; they’re not meant to be limited to project plan-style marches towards a known outcome. Take the classic YouTube “one billion hours in daily user watch time” by the end of 2016, which was about a 10x multiple over their 2012 stat. There’s no way they knew how to reach that goal, but the objective helped them to align and constantly make small decisions in support of that goal (instead of other conflicting goals, each of which could be argued to be good for Google in a different way).

garfieldnate 5y ago
After reading this, I feel like my company has been mis-using OKR's. We're always asked to make 3-month team OKR's plus personal OKR's under the same guidelines (70% achieved is doing good). It always felt like cargo-culting to me. No one was ever enthusiastic about them.
jawns 5y ago
So why 10x rather than 5x or 20x? Did somebody in the room say, "We've crunched the numbers, and our best estimation is that if we orient all our resources toward achieving this goal and put forth our best possible effort, we'll be able reach 5x." And then did somebody else in the room say, "I agree. So let's be extremely audacious and shoot for 10x"? Either the first person was miscalculating or the second person was being unreasonable.
- 1123581321 5y ago
  It's a mix of product/tech knowledge, calculations upstream of how much Google needs from the YouTube business, and some savvy in understanding the people in the YouTube organization. Another mix of people in the same situation would probably come up with a different number, and neither would necessarily be wrong, or necessarily under- or over-analyzing relative to their capabilities.
- sokoloff 5y ago
  I wasn’t there, so I’m guessing. If you know how to do 4x, but think 10x is epsilon away from “best possible”, you set a 10x objective even if you only know how to hit 4x.
  - Jedd 5y ago
    But why? As per the spirit of parent's question - either you're assuming something impossible, or you're setting a goal to achieve something that is possible (in which case why haven't you scoped it out clearly & sanely).

chockablock 5y ago

I’ve heard that too, but for me it registered as a way of shaking people free of their fear of writing down their true objectives, lest they find themselves on the hook for missing it. Something along the lines of ‘What would you do if you were not afraid?’ I think the analogy to a sprint plan is perhaps misplaced: the point of an objective is not to break down the work for planning purposes but to capture the strategic imperative.

steveBK123 5y ago
A issue is that not all orgs that try to push OKRs understand this. I've been places that try to push OKRs and all this blue sky thinking type stuff, but then want to have monthly status check-ins on if OKRs are being hit & why not.
- nopeYouAreWrong 5y ago
  this is my world

m0zg 5y ago

> If you're following this advice, you are either purposefully choosing goals that you do not know how to achieve, which is a problem Over the past 20 years that describes the vast majority of my goals. That's how you get paid big bucks - by taking on goals you don't know how to achieve, and then achieving them, or at least making a good enough try. Colloquially this is known as "problem solving", and hard stuff is expensive.