5 ms·

This is likely incorrect. The $57.3 million is for the "Platform+" division. It includes profit from homescreen ads, selling of buttons on remotes, and cuts of

by jml7c5 5y ago

This is likely incorrect. The $57.3 million is for the "Platform+" division. It includes profit from homescreen ads, selling of buttons on remotes, and cuts of streaming revenue. It's likely that only a small fraction of the division's $83 million in revenue comes from tracking and then selling viewing habits.

inetknght 5y ago
> It includes profit from homescreen ads, selling of buttons on remotes, and cuts of streaming revenue > It's likely that only a small fraction of the division's $83 million in revenue comes from tracking and then selling viewing habits. It's good to have an example of cognitive dissonance now and then.
- dlgeek 5y ago
  Parent poster isn't demonstrating that? Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. The homescreen ads may or may not involve any tracking - I suspect they likely do not - they're billboards, and they involve showing ads to users but not tracking their viewing. (I have no information on how streaming revenue share is structured, so I won't assert anything about it. I can easily imagine it going either way).
  - inetknght 5y ago
    > Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. Yes it certainly does. 1) sell button on remote 2) user presses button 3) sell information about button presses. > The homescreen ads may or may not involve any tracking - I suspect they likely do not - they're billboards, and they involve showing ads to users but not tracking their viewing. Oh yeah and the ads on your computer definitely are also only just like billboards. It's certainly not profitable at all to know who's watching what when selling advertisement space. It's certainly not capable at all of determining specific names/addresses just from an advertisement load. /s
    - IshKebab 5y ago
      > sell information about button presses. Well that's obviously a different thing isn't it.
    - webmaven 5y ago
      > > Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. > Yes it certainly does. > 1) sell button on remote > 2) user presses button > 3) sell information about button presses. I'm not sure whether this is putting the cart before the horse, but it is likely that tracking button presses and other user interactions is providing the necessary data to make the sale of the button in the first place, and/or the revenue from the button is contingent on tracked button presses (ie. CPC or CPA).
      - inetknght 5y ago
        > it is likely that tracking button presses and other user interactions is providing the necessary data to make the sale of the button in the first place Yeah sure. But there's a better solution: don't sell the button. Don't report what buttons were pressed. Don't invade your user's privacy.
  - jjulius 5y ago
    >Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. I would wager that they look at how frequently apps are loaded on their TVs in an effort to determine which apps get their own buttons, and what rate to charge those companies for said placement.

by jml7c5 5y ago

inetknght 5y ago

> It includes profit from homescreen ads, selling of buttons on remotes, and cuts of streaming revenue > It's likely that only a small fraction of the division's $83 million in revenue comes from tracking and then selling viewing habits. It's good to have an example of cognitive dissonance now and then.

dlgeek 5y ago
Parent poster isn't demonstrating that? Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. The homescreen ads may or may not involve any tracking - I suspect they likely do not - they're billboards, and they involve showing ads to users but not tracking their viewing. (I have no information on how streaming revenue share is structured, so I won't assert anything about it. I can easily imagine it going either way).
- inetknght 5y ago
  > Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. Yes it certainly does. 1) sell button on remote 2) user presses button 3) sell information about button presses. > The homescreen ads may or may not involve any tracking - I suspect they likely do not - they're billboards, and they involve showing ads to users but not tracking their viewing. Oh yeah and the ads on your computer definitely are also only just like billboards. It's certainly not profitable at all to know who's watching what when selling advertisement space. It's certainly not capable at all of determining specific names/addresses just from an advertisement load. /s
  - IshKebab 5y ago
    > sell information about button presses. Well that's obviously a different thing isn't it.
  - webmaven 5y ago
    > > Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. > Yes it certainly does. > 1) sell button on remote > 2) user presses button > 3) sell information about button presses. I'm not sure whether this is putting the cart before the horse, but it is likely that tracking button presses and other user interactions is providing the necessary data to make the sale of the button in the first place, and/or the revenue from the button is contingent on tracked button presses (ie. CPC or CPA).
    - inetknght 5y ago
      > it is likely that tracking button presses and other user interactions is providing the necessary data to make the sale of the button in the first place Yeah sure. But there's a better solution: don't sell the button. Don't report what buttons were pressed. Don't invade your user's privacy.
- jjulius 5y ago
  >Selling of buttons on remotes absolutely does not involve 'tracking and then selling viewing habits'. I would wager that they look at how frequently apps are loaded on their TVs in an effort to determine which apps get their own buttons, and what rate to charge those companies for said placement.