These kinds of studies have all sorts of issues. The main one is it's cheap to answer a study. Nobody has any skin in the game. What do you think of Apple? Oh g

These kinds of studies have all sorts of issues. The main one is it's cheap to answer a study. Nobody has any skin in the game. What do you think of Apple? Oh great phones, very nice UX. Where it matters is when you're asked to spend money, for one. And the other one is what we're discussing here, where do you want to work? The natural experiment of choice is more telling than what a bunch of people can recall about some name that they barely know anything about.