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Google has had so many opportunities and yet has achieved so little in terms of VR and AR. They had google glass ffs! Now FB has achieved much more (with the go
by baby 5y ago
Google has had so many opportunities and yet has achieved so little in terms of VR and AR. They had google glass ffs! Now FB has achieved much more (with the go, quest, quest 2, and the now the rayban glasses) with a much smaller team.
- adrian_mrd 5y agoSounds like an opportunity for Alphabet to rebrand as ‘Really Meta’ [s]
- benatkin 5y agoHow about Peta, as in petabyte? Or they could change their name to Googol.
- arnaudsm 5y agoGoogle Glass wasn't AR, it had no tracking at all. It's closer to WearOS than anything. Same for the FB Rayban glasses that don't even have a screen, yet are categorized as AR, and the video ad even pretends to project 3D objects in your scene. This sets fake expectations for the public, which can hurt its reputation later
- baby 5y agoIt’s obvious that fb glasses are the first gen and that they are planning on iterating quickly on this. I’m guessing we’ll see the real AR stuff in a year.
- indy 5y agoGoogle are institutionally incapable of entering new markets. Their current top-level leadership lack any vision and are content to maximize existing revenue streams. Engineers working on new products all seem to end up treating their projects merely as demonstrations of why they should get a promotion or pay rise, once that's achieved the projects languish in a permanent state of beta or 'experiment'
- vosper 5y agoI was going to disagree, but then I tried to think of a market Google has successfully entered in the last five years and I couldn’t come up with anything. For sure it’s not game streaming (Stadia). Anyone got anything?
- OneTimePetes 5y ago<Promotion crickets> on the project graveyard. The truth is that google project are dead is by now a self-fulfilling prophecy. Nobody will build a company, which is relying on google frameworks and APIs beyond adtech.
- jsnell 5y agoI don't know how you're calibrated for what is significant enough to count. Could you give a few examples from comparable companies? So successful new markets entered by Microsoft, Apple, Amazon, Facebook or Netflix in the last five years.
- iainmerrick 5y agoI wasn't sure these were all in the last five years, but when I checked the dates, they mostly are: - Microsoft: Visual Studio Code (2015), acquired GitHub - getting deep into dev tools outside the Windows market - Apple: Apple Watch (2015) - wearable health tech - Amazon: original TV and movies, grocery delivery, acquired Whole Foods (2017) - Facebook: acquired Instagram (2012) and WhatsApp (2014), Oculus VR - Netflix: original feature films (e.g. Roma, 2018) You may not consider all those to be new markets; e.g. Netflix is still pretty much just doing streaming video as far as I'm aware. But it was still seen as a big deal when they started doing original TV shows (House of Cards) and then "proper" original movies. Edit to add: Google: AI tools & infrastructure? I don't know enough to judge if they're making a big impact there.
- jsnell 5y agoThis is 2021. Basically everything you listed was older than your own five year threshold (Amazon was in the grocery delivery business since 2007!), or acquisitions rather than in-house product innovations. And how is vscode a major new market? Anyway, applying your criteria fairly to also Google, why wouldn't e.g. Fitbit, Nest, Pixel phones, Kubernetes, TPUs, YouTube Premium, Flight search, and Meet count?
- rasz 5y ago> They had google glass ffs! Sounds like you never used one? Yes, they had glasses with small postage stamp display in the corner.