5 ms·

I feel like F150 lightning will be more popular due to name recognition. Ford has gotten some pretty solid reviews on their electric cars.

bink 5y ago
I have high hopes for the electric F150. But we're still talking about a traditional automaker here. They always find a way to screw things up when it comes to EVs.
- _ea1k 5y ago
  IDK, the Mach E was their first effort and is actually doing really well. I would expect their second product to be even better.
  - toast0 5y ago
    Ford made electric Rangers when GM was making the EV-1, so not entirely their first effort.
- gibolt 5y ago
  The screw up will be scale. Securing enough batteries and producing them in volume is not something they have (publicly) announced. Making 50k a year would barely dent their annual truck sales of 1mil.
- dgudkov 5y ago
  At least we know how Ford can screw things. With Rivian we don't know even that. Yet, Rivian's valuation is higher than Ford's capitalization despite many unknowns and far far smaller production rate.
- beervirus 5y ago
  Tesla, on the other hand, screws things up in novel and exciting ways.
- waiseristy 5y ago
  I would buy a car from a traditional automaker every single time when given the option between the two. I'm really excited to see how Rivian, Canoo, Lucid, and the like handle thousands of vehicles being reworked from their first year or so of shoddy production.
  - rconti 5y ago
    There are pros and cons to each. I've got a couple of BMWs, but when buying an EV, going Tesla was a no-brainer. The other mfgrs just felt like a slap-dash job of bolting an electric motor to a traditional car, whereas Tesla was a slap-dash way of rethinking the entire car! :) Seriously, I was years into Tesla ownership when I saw BMW ads showing people dancing around, taking their phones out of their pocket, and holding it to the door handle to unlock the car, like this was some high tech innovation. [1] Are you joking? There are MANY things established automakers do, but innovation is not typically one of those things. 1. https://www.bmw.com/en/innovation/bmw-digital-key-iphone-as-secure-bmw-car-key.html https://www.bmw.com/en/innovation/bmw-digital-key-iphone-as-...
    - wombat-man 5y ago
      yeah I think a lot of traditional automakers were slow to get rolling on electrics. Feels like Ford is taking the electric f150 seriously and I think their future kinda rides on them nailing this so I hope they do.
      - rconti 5y ago
        I feel like it's been at least 5 years of people saying "Real automakers are going to eat Tesla's lunch as soon as they start delivery cars next year".. and it just keeps not happening. To be fair, it's legitimately getting closer. I have absolutely no interest in the Cybertruck, the Rivian and the F-150 lightning are equally appealing to me for different reasons. Although I don't need a truck!
      - panick21_ 5y ago
        The numbers of electric F-150 planned is pretty pitiful. Even if they take it seriously, they don't have the battery supply to truly scale it anywhere close to where they need.
imilk 5y ago
I would get a Lightning if it came in a 2 door option. I know they didn't offer one to streamline the build process, but it shorter cars have their benefits when you live in/near a city.
- asdff 5y ago
  They will probably sell a ranger EV in the near future
  - germinalphrase 5y ago
    I know it will never happen, but I would love an electric Ranger if it were the 2011 size.
    - zrail 5y ago
      An EV Maverick would be excellent, despite the short bed.
      - Someone1234 5y ago
        An EV Maverick would be excellent, because of the short bed. There are a lot of us city-folk that love the Maverick because it is a truck for people who occasionally go to the home-goods store/dump/buy a large TV/etc, and nothing more (e.g. weak towing capacity, no room for tools AND a sheet of plywood in the bed). But price matters, the Maverick doesn't work as a $40K vehicle even as EV.
    - alexose 5y ago
      It may not have the modern amenities you're looking for (nor the range), but: https://en.wikipedia.org/wiki/Ford_Ranger_EV https://en.wikipedia.org/wiki/Ford_Ranger_EV
      - fogdart 5y ago
        I wish they weren't so hard to come by.
_ea1k 5y ago
Also due to the fact that the F150 Lightning is in the most popular form factor. America's truck market really likes larger trucks.
8ytecoder 5y ago
Does the Rivian <-> Ford deal mean the F150 use Rivian's platform?
jonstewart 5y ago
It’s likely to be more popular based on price point alone…

bink 5y ago

I have high hopes for the electric F150. But we're still talking about a traditional automaker here. They always find a way to screw things up when it comes to EVs.

_ea1k 5y ago
IDK, the Mach E was their first effort and is actually doing really well. I would expect their second product to be even better.
- toast0 5y ago
  Ford made electric Rangers when GM was making the EV-1, so not entirely their first effort.
gibolt 5y ago
The screw up will be scale. Securing enough batteries and producing them in volume is not something they have (publicly) announced. Making 50k a year would barely dent their annual truck sales of 1mil.
dgudkov 5y ago
At least we know how Ford can screw things. With Rivian we don't know even that. Yet, Rivian's valuation is higher than Ford's capitalization despite many unknowns and far far smaller production rate.
beervirus 5y ago
Tesla, on the other hand, screws things up in novel and exciting ways.
waiseristy 5y ago
I would buy a car from a traditional automaker every single time when given the option between the two. I'm really excited to see how Rivian, Canoo, Lucid, and the like handle thousands of vehicles being reworked from their first year or so of shoddy production.
- rconti 5y ago
  There are pros and cons to each. I've got a couple of BMWs, but when buying an EV, going Tesla was a no-brainer. The other mfgrs just felt like a slap-dash job of bolting an electric motor to a traditional car, whereas Tesla was a slap-dash way of rethinking the entire car! :) Seriously, I was years into Tesla ownership when I saw BMW ads showing people dancing around, taking their phones out of their pocket, and holding it to the door handle to unlock the car, like this was some high tech innovation. [1] Are you joking? There are MANY things established automakers do, but innovation is not typically one of those things. 1. https://www.bmw.com/en/innovation/bmw-digital-key-iphone-as-secure-bmw-car-key.html https://www.bmw.com/en/innovation/bmw-digital-key-iphone-as-...
  - wombat-man 5y ago
    yeah I think a lot of traditional automakers were slow to get rolling on electrics. Feels like Ford is taking the electric f150 seriously and I think their future kinda rides on them nailing this so I hope they do.
    - rconti 5y ago
      I feel like it's been at least 5 years of people saying "Real automakers are going to eat Tesla's lunch as soon as they start delivery cars next year".. and it just keeps not happening. To be fair, it's legitimately getting closer. I have absolutely no interest in the Cybertruck, the Rivian and the F-150 lightning are equally appealing to me for different reasons. Although I don't need a truck!
    - panick21_ 5y ago
      The numbers of electric F-150 planned is pretty pitiful. Even if they take it seriously, they don't have the battery supply to truly scale it anywhere close to where they need.

imilk 5y ago

I would get a Lightning if it came in a 2 door option. I know they didn't offer one to streamline the build process, but it shorter cars have their benefits when you live in/near a city.

asdff 5y ago
They will probably sell a ranger EV in the near future
- germinalphrase 5y ago
  I know it will never happen, but I would love an electric Ranger if it were the 2011 size.
  - zrail 5y ago
    An EV Maverick would be excellent, despite the short bed.
    - Someone1234 5y ago
      An EV Maverick would be excellent, because of the short bed. There are a lot of us city-folk that love the Maverick because it is a truck for people who occasionally go to the home-goods store/dump/buy a large TV/etc, and nothing more (e.g. weak towing capacity, no room for tools AND a sheet of plywood in the bed). But price matters, the Maverick doesn't work as a $40K vehicle even as EV.
  - alexose 5y ago
    It may not have the modern amenities you're looking for (nor the range), but: https://en.wikipedia.org/wiki/Ford_Ranger_EV https://en.wikipedia.org/wiki/Ford_Ranger_EV
    - fogdart 5y ago
      I wish they weren't so hard to come by.

_ea1k 5y ago

Also due to the fact that the F150 Lightning is in the most popular form factor. America's truck market really likes larger trucks.

8ytecoder 5y ago

Does the Rivian <-> Ford deal mean the F150 use Rivian's platform?

jonstewart 5y ago

It’s likely to be more popular based on price point alone…