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As an outsider, what is very common is conversion tracking, aka knowing whether people actually click your ad and buy your products, because that's the ultimate
by est31 5y ago
As an outsider, what is very common is conversion tracking, aka knowing whether people actually click your ad and buy your products, because that's the ultimate metric to optimize for. Most of the ad tracking we see in the web is actually not needed for the targeting part, but for the conversion tracking part. This product lacks conversion tracking, so I wonder if people with large enough budgets find it justified to run ads on the platform.
As a user, I find it great that my privacy is not impinged upon. I hope it will work for them!
- ackbar03 5y agoHow do they optimize clicks if they don't impinge on your privacy? I didn't read the page in detail so maybe I'm missing something
- cuu508 5y agoThey do not allow external links so there are no clicks.
- dotancohen 5y agoThis was actually a genius decision. It also represents a real sacrifice on Telegram's part (sacrificing dollars) to protect user privacy, because advertisers are not going to pay as much for this as they will for other (more invasive) platforms. Be sure to leave feedback with companies to let them know that you found them through Telegram.
- oefrha 5y agoAlthough no external links are allowed, you can still track conversion with good old promo codes.
- iamacyborg 5y ago> Most of the ad tracking we see in the web is actually not needed for the targeting part That’s because the ad and the auction that precedes it, collects data for further targeting.