> The biggest brands in the various "alternative" tobacco products like e-cigarettes are already owned by the conventional incumbents. My own observation is th

> The biggest brands in the various "alternative" tobacco products like e-cigarettes are already owned by the conventional incumbents. My own observation is that most e-cigarettes in Canada and multiple countries in Europe are various Chinese devices and liquids sourced from vape shops that don't have anything from the incumbent combustible tobacco providers.