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Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick u

by phillu 5y ago

Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?

mailbag 5y ago
A similar format has been running on cable television in the US for years as the Home Shopping Network or QVC.
- blitzar 5y ago
  Sounds like a mix of Amazon prime day (first day of Alibaba Group Holding Ltd.’s annual shopping festival) with a QVC/Pop Idol/Superbowl Commercial/24 hour stream
  - phillu 5y ago
    Exactly my thought. This in combination with a Twitch/YouTube influencer!?
moltar 5y ago
Amazon is getting in on this too. https://www.amazon.com/live https://www.amazon.com/live
- rdtwo 5y ago
  Newegg too but they aren’t doing it right. They need to occasionally drop hard to get items like ps5 or gfx cards to get people to watch
- mr2loco 5y ago
  Did this just start? I see 3 people watching
  - tryingtogetback 5y ago
    267, there are probably freaking out right now "where all this traffic is coming from??"
dathinab 5y ago
Yes, live TV shopping channels had been a Long term stable in many (all?) EU countries and beyond. Moving from live TV to streaming allowed a bit more flexibility in being able to try it things and sales people in parallel. But this isn't the main point of why is so successful in China. The main point is potential reach, China has a population of 1411 million the US one of 333 million, and the EU is split in many countries and languages. Another factor is that at least in Germany most younger people grew up with live tele shopping being a thing, a thing which they are good it's a skam they should not bother watching. This had the effect that most of it still targets older generations.
- shalmanese 5y ago
  > The main point is potential reach, China has a population of 1411 million the US one of 333 million Yeah, but no US influencer has done half a billion in sales in a single day either. Even the Kardashians are only able to move $10s of millions of product over the course of an entire launch at their very peak.
- dathinab 5y ago
  What I failed to say with the last points is that in China a lot of people didn't grow up with a "live shopping is a skam" and "live shopping is for old people only" mentally.
  - oefrha 5y ago
    Live shopping TV channels have been a thing in China for at least two decades. Beside dedicated channels, many small local stations are like 75% TV shopping/infomercials plus 25% programs.

by phillu 5y ago

Crazy numbers. Is there something comparable in terms of show format in the US/Europe? Or is this something to swap over from China and which Amazon will pick up on in the next months/years?

mailbag 5y ago

A similar format has been running on cable television in the US for years as the Home Shopping Network or QVC.

blitzar 5y ago
Sounds like a mix of Amazon prime day (first day of Alibaba Group Holding Ltd.’s annual shopping festival) with a QVC/Pop Idol/Superbowl Commercial/24 hour stream
- phillu 5y ago
  Exactly my thought. This in combination with a Twitch/YouTube influencer!?

moltar 5y ago

Amazon is getting in on this too. https://www.amazon.com/live https://www.amazon.com/live

rdtwo 5y ago
Newegg too but they aren’t doing it right. They need to occasionally drop hard to get items like ps5 or gfx cards to get people to watch
mr2loco 5y ago
Did this just start? I see 3 people watching
- tryingtogetback 5y ago
  267, there are probably freaking out right now "where all this traffic is coming from??"

dathinab 5y ago

Yes, live TV shopping channels had been a Long term stable in many (all?) EU countries and beyond. Moving from live TV to streaming allowed a bit more flexibility in being able to try it things and sales people in parallel. But this isn't the main point of why is so successful in China. The main point is potential reach, China has a population of 1411 million the US one of 333 million, and the EU is split in many countries and languages. Another factor is that at least in Germany most younger people grew up with live tele shopping being a thing, a thing which they are good it's a skam they should not bother watching. This had the effect that most of it still targets older generations.

shalmanese 5y ago
> The main point is potential reach, China has a population of 1411 million the US one of 333 million Yeah, but no US influencer has done half a billion in sales in a single day either. Even the Kardashians are only able to move $10s of millions of product over the course of an entire launch at their very peak.
dathinab 5y ago
What I failed to say with the last points is that in China a lot of people didn't grow up with a "live shopping is a skam" and "live shopping is for old people only" mentally.
- oefrha 5y ago
  Live shopping TV channels have been a thing in China for at least two decades. Beside dedicated channels, many small local stations are like 75% TV shopping/infomercials plus 25% programs.