And if you leave your house no amount of armor can prevent you from being assaulted. This is why we have law and social norms that ensure there are consequences

And if you leave your house no amount of armor can prevent you from being assaulted. This is why we have law and social norms that ensure there are consequences for committing assault and we leave our houses mostly without wearing armor. Ban the tracking. It's like toxic waste, if it's on your servers you're responsible for it. If you do it anyway and get found guilty you are banned from selling advertising for some number of years. The hint of a problem should see a significant immediate drop in the share price. Level playing field, same for everyone, if you can't survive that you don't have a viable business model anymore than any other racketeer whose run ends.