4 ms·

Break these companies up, vertically. For social medias: cleave advertising from search. People would rightly scream if NYSE was owned and operated by a cabal,

Break these companies up, vertically. For social medias: cleave advertising from search. People would rightly scream if NYSE was owned and operated by a cabal, playing both sides of every transaction. One pillar of open markets is clear division of responsibilities. To prevent this kind of market manipulation. No conflicts of interest. No competing with your own customers. No hiding important economic (market) activity.

harry8 5y ago
This is well expressed, the NYSE analogy is sound and speaks to the heart of the thing. How do we make it happen?
- deleted 5y ago
  [deleted]
trapped 5y ago
Search is very expensive business to run Yahoo! and MSFT tried and still they are at behind. Will you pay $$ for each search query? Easy to asking breaking up these companies. Will you help all small business and companies relying on free internet products?
- whimsicalism 5y ago
  Google can sell search ads on an ad exchange that they don't operate. They shouldn't be able to simultaneously operate a major seller and the exchange.
  - trapped 5y ago
    Yahoo! and MSFT tried doing same, selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. And these are Google innovation why should they not use it. Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?
    - whimsicalism 5y ago
      > selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. I don't see your point. There are millions of ads currently sold on existing exchanges by third parties, why are you claiming it can't scale? > Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news? I don't understand your point. None of those news organizations operate an ads exchange.
    - deleted 5y ago
      [deleted]
whimsicalism 5y ago
> For social medias: cleave advertising from search. I would make a slightly smaller claim. Google Search should still be able to operate adwords, but they shouldn't simultaneously be able to operate the marketplace. Similarly, I don't think Amazon ought to be able to operate a marketplace as well as selling Amazon branded goods.
- specialist 5y ago
  Agree on both. Thanks for help clarifying.
- worrycue 5y ago
  > Similarly, I don't think Amazon ought to be able to operate a marketplace as well as selling Amazon branded goods. There is a long precedence for that though. Companies like Walmart and countless other retailers have been doing that for decades. That said I would mind it being outlawed.
charcircuit 5y ago
What's the point. Even if you break it up, both companies can just work together and you end up with the name result except with some different paperwork that no one cares about.

harry8 5y ago

This is well expressed, the NYSE analogy is sound and speaks to the heart of the thing. How do we make it happen?

deleted 5y ago
[deleted]

trapped 5y ago

Search is very expensive business to run Yahoo! and MSFT tried and still they are at behind. Will you pay $$ for each search query? Easy to asking breaking up these companies. Will you help all small business and companies relying on free internet products?

whimsicalism 5y ago
Google can sell search ads on an ad exchange that they don't operate. They shouldn't be able to simultaneously operate a major seller and the exchange.
- trapped 5y ago
  Yahoo! and MSFT tried doing same, selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. And these are Google innovation why should they not use it. Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news?
  - whimsicalism 5y ago
    > selling Bing search ads on Yahoo ad exchange. Didn't work well and can't scale it. I don't see your point. There are millions of ads currently sold on existing exchanges by third parties, why are you claiming it can't scale? > Is it fair to ask some other ad exchanges to run ads on NYTimes or CNN, Fox news? I don't understand your point. None of those news organizations operate an ads exchange.
  - deleted 5y ago
    [deleted]

whimsicalism 5y ago

> For social medias: cleave advertising from search. I would make a slightly smaller claim. Google Search should still be able to operate adwords, but they shouldn't simultaneously be able to operate the marketplace. Similarly, I don't think Amazon ought to be able to operate a marketplace as well as selling Amazon branded goods.

specialist 5y ago
Agree on both. Thanks for help clarifying.
worrycue 5y ago
> Similarly, I don't think Amazon ought to be able to operate a marketplace as well as selling Amazon branded goods. There is a long precedence for that though. Companies like Walmart and countless other retailers have been doing that for decades. That said I would mind it being outlawed.

charcircuit 5y ago

What's the point. Even if you break it up, both companies can just work together and you end up with the name result except with some different paperwork that no one cares about.