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Strange that that article states "There's no single English word which is an exact equivalent of 'vorsprung'". Vorsprung is lead. Durch is harder in my opinion.

Strange that that article states "There's no single English word which is an exact equivalent of 'vorsprung'". Vorsprung is lead. Durch is harder in my opinion. Can be translate as "by" or "because of". So the translations would be "lead by technology" or "in the lead because of technology"

hackerbee 5y ago
"Lead through technology"
- noja 5y ago
  Don't you find "through" a bit clunky, how about via? Also "Lead" can be misread as a metal, how about Leading?
  - dublin 5y ago
    Oh, so like you pronounce "leading" in stained glass or typesetting, then? ;-)
    - noja 5y ago
      No, but I often find people are more likely to read "lead" as the metal. Not really for "leading".
- k__ 5y ago
  Advantage by technology?
- bigbizisverywyz 5y ago
  I always thought it meant 'leap forward through the use of technology'.
rrobukef 5y ago
"Leading with technology"
y4mi 5y ago
Vorsprung is anything that is slightly ahead, so you're wrong there. It applies to a lot more than you seem to think. It's frequently used in describing smallish platforms on mountains, buildings as well for example. The German term for "to lead" would be "führen".
- jameshart 5y ago
  In the ‘small platform that sticks out’ sense the English equivalent would be ‘projection’ (interesting that that comes from a Latin root of ‘something that is thrown forward’, while the German word is more ‘something that jumps forward’), but in the context of the phrase the other meanings of that word would dominate. There’s definitely a sense of ‘getting a head start’, ‘being at an advantage’ to Vorsprung that is hard to capture in a single English word. Perhaps one way to translate it would be: Privilege through technology
  - mrlonglong 5y ago
    My late father who was German used to say it meant progress through technology.
    - jameshart 5y ago
      It’s a commonly offered translation but there’s a sense in which it doesn’t capture the same nuance. If Audi wanted to say ‘progress through technology’, why isn’t the slogan ‘Bewegung durch Technik’? Bewegung very much has the sense of ‘progress’, but also has a double sense of ‘movement’, both in the sense of physical movement as well as a social movement. All of which are strong connotations the English word ‘progress’ captures. And would be a good slogan for a car company, too. But that isn’t the word they chose, so progress is a slightly unsatisfactory translation.
      - mrlonglong 5y ago
        It could also be 'Forward through technology'
layer8 5y ago
It means being ahead (of at least some of the competition, presumably) due to (better) technology.

hackerbee 5y ago

"Lead through technology"

noja 5y ago
Don't you find "through" a bit clunky, how about via? Also "Lead" can be misread as a metal, how about Leading?
- dublin 5y ago
  Oh, so like you pronounce "leading" in stained glass or typesetting, then? ;-)
  - noja 5y ago
    No, but I often find people are more likely to read "lead" as the metal. Not really for "leading".
k__ 5y ago
Advantage by technology?
bigbizisverywyz 5y ago
I always thought it meant 'leap forward through the use of technology'.

rrobukef 5y ago

"Leading with technology"

y4mi 5y ago

Vorsprung is anything that is slightly ahead, so you're wrong there. It applies to a lot more than you seem to think. It's frequently used in describing smallish platforms on mountains, buildings as well for example. The German term for "to lead" would be "führen".

jameshart 5y ago
In the ‘small platform that sticks out’ sense the English equivalent would be ‘projection’ (interesting that that comes from a Latin root of ‘something that is thrown forward’, while the German word is more ‘something that jumps forward’), but in the context of the phrase the other meanings of that word would dominate. There’s definitely a sense of ‘getting a head start’, ‘being at an advantage’ to Vorsprung that is hard to capture in a single English word. Perhaps one way to translate it would be: Privilege through technology
- mrlonglong 5y ago
  My late father who was German used to say it meant progress through technology.
  - jameshart 5y ago
    It’s a commonly offered translation but there’s a sense in which it doesn’t capture the same nuance. If Audi wanted to say ‘progress through technology’, why isn’t the slogan ‘Bewegung durch Technik’? Bewegung very much has the sense of ‘progress’, but also has a double sense of ‘movement’, both in the sense of physical movement as well as a social movement. All of which are strong connotations the English word ‘progress’ captures. And would be a good slogan for a car company, too. But that isn’t the word they chose, so progress is a slightly unsatisfactory translation.
    - mrlonglong 5y ago
      It could also be 'Forward through technology'

layer8 5y ago

It means being ahead (of at least some of the competition, presumably) due to (better) technology.