It would not surprise me at all if this was done from a legal defensibility standpoint... if Facebook said that the accounts remain separate, but then it was di

It would not surprise me at all if this was done from a legal defensibility standpoint... if Facebook said that the accounts remain separate, but then it was discovered that they were for all intents and purposes linked behind the scenes, that's an even bigger problem. I wouldn't jump to an insidious conspiracy to boost impression #s a couple percent (given that it's not obvious to me this affects their billing at all).