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This is spreading misinformation: > we may see advertisers being charged double for their ads. Can you please dive deeper into this? Advertisers can either pa

by itake 5y ago

This is spreading misinformation: > we may see advertisers being charged double for their ads. Can you please dive deeper into this? Advertisers can either pay for clicks (CPC) or impressions (CPM). Neither of these are tied to "humans" or "accounts". How does this change double charge for ads? [0] - https://www.facebook.com/business/help/716180208457684?id=1792465934137726 https://www.facebook.com/business/help/716180208457684?id=17... --- edit > An impression is counted as the number of times an instance of an ad is on screen for the first time. > If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions. https://www.facebook.com/business/help/675615482516035?helpref=faq_content https://www.facebook.com/business/help/675615482516035?helpr...

heymax054 5y ago
It can be tied to humans/accounts. Facebook has a "cost per 1000 people reached" derived metric: https://www.facebook.com/business/help/1461718327429941?helpref=faq_content https://www.facebook.com/business/help/1461718327429941?help... Facebook changing their definition of what a person is (outside of the normal societal definition) was the real issue here. EDIT: Removed the "double" and the whole price reference because it caused confusion.
- itake 5y ago
  > An impression is counted as the number of times an instance of an ad is on screen for the first time. > If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions. Facebook's website [0] says impressions aren't tied to accounts or persons and the explicitly provide an example how a single account (and person) could count 2 impressions. Can you please provide a source where Facebook says CPM is accounts or persons? [0] - https://www.facebook.com/business/help/675615482516035?helpref=faq_content https://www.facebook.com/business/help/675615482516035?helpr...
  - heymax054 5y ago
    Here: https://www.facebook.com/business/help/1461718327429941?helpref=faq_content https://www.facebook.com/business/help/1461718327429941?help... Thank you for pointing this out, though. The purpose of the article was to make people more aware of the change and how it can potentially mislead advertisers. I edited the section you quoted to make things more clear.
    - jsnell 5y ago
      That does not look like the primary basis for billing, it's just a derived metric.
    - itake 5y ago
      Advertisers are not paying for reach, they are paying for CPM and CPC. Advertisers are not double charged for clicks or impressions, because neither metric promises a unique person. Facebook already documents this issue with their biz account vs personal accounts: > For example, this means that if someone saw a post while using their business Page and then switched to their personal profile and saw the same post, we may count this as 2 people reached https://www.facebook.com/business/help/283579896000936 https://www.facebook.com/business/help/283579896000936
      - heymax054 5y ago
        Removed the price reference to focus on the article's main point. Honestly it's a bit frustrating when you've spent hours researching something and reached the HN front page to have someone tear you apart over a small speculation at the bottom of the piece. But that's HN, I guess. Thank you for the correction.
        thatguy0900 5y ago
        To some extent, if I read an article where I don't know about 90% of it, but the 10% I do know about is wrong, I will discredit the whole thing. To many people with ulterior motives pushing misleading narratives to assume good faith mistakes on things.
        5y ago

by itake 5y ago

heymax054 5y ago

It can be tied to humans/accounts. Facebook has a "cost per 1000 people reached" derived metric: https://www.facebook.com/business/help/1461718327429941?helpref=faq_content https://www.facebook.com/business/help/1461718327429941?help... Facebook changing their definition of what a person is (outside of the normal societal definition) was the real issue here. EDIT: Removed the "double" and the whole price reference because it caused confusion.

itake 5y ago
> An impression is counted as the number of times an instance of an ad is on screen for the first time. > If an ad is on screen for someone 2 different times in a day, that counts as 2 impressions. Facebook's website [0] says impressions aren't tied to accounts or persons and the explicitly provide an example how a single account (and person) could count 2 impressions. Can you please provide a source where Facebook says CPM is accounts or persons? [0] - https://www.facebook.com/business/help/675615482516035?helpref=faq_content https://www.facebook.com/business/help/675615482516035?helpr...
- heymax054 5y ago
  Here: https://www.facebook.com/business/help/1461718327429941?helpref=faq_content https://www.facebook.com/business/help/1461718327429941?help... Thank you for pointing this out, though. The purpose of the article was to make people more aware of the change and how it can potentially mislead advertisers. I edited the section you quoted to make things more clear.
  - jsnell 5y ago
    That does not look like the primary basis for billing, it's just a derived metric.
  - itake 5y ago
    Advertisers are not paying for reach, they are paying for CPM and CPC. Advertisers are not double charged for clicks or impressions, because neither metric promises a unique person. Facebook already documents this issue with their biz account vs personal accounts: > For example, this means that if someone saw a post while using their business Page and then switched to their personal profile and saw the same post, we may count this as 2 people reached https://www.facebook.com/business/help/283579896000936 https://www.facebook.com/business/help/283579896000936
    - heymax054 5y ago
      Removed the price reference to focus on the article's main point. Honestly it's a bit frustrating when you've spent hours researching something and reached the HN front page to have someone tear you apart over a small speculation at the bottom of the piece. But that's HN, I guess. Thank you for the correction.
      - thatguy0900 5y ago
        To some extent, if I read an article where I don't know about 90% of it, but the 10% I do know about is wrong, I will discredit the whole thing. To many people with ulterior motives pushing misleading narratives to assume good faith mistakes on things.
      - 5y ago