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Italian software engineer here. Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them. It's all a massive
by giorgioz 5y ago
Italian software engineer here.
Just ignore the douchebags that came up with that rebranding strategy and the journalists that indulge them.
It's all a massive show put on to get the investors money.
It's wrong to reduce a country of 60 millions people to be "good chef and good designers".
Don't lean into stereotypes of other countries and don't listen to people that try to use stereotypes to market you products from that country.
Especially when the whole thing is wrapped with strong nationalism masked as pride.
- tatoalo 5y agoCompletely agree with you, this journalist’s bs is not really helping anyone to be thoroughly informed about the situation.
- sandworm101 5y agoA chicken and egg situation. Tourism campaigns, of which the branding of national airlines is a cornerstone, is where we get stereotypes. British airways promotes itself as the stable luxury carrier. Ryanair promotes the "frugal Irishman" image. The asian airlines usually promote their cabin crew's attention to customer service. Even Westjet promotes the "friendly Canadian" stereotype through their various christmas stunts.
- Graffur 5y agoWhat's a "frugal Irishman" image? Ever heard of the Celtic tiger? Irish people are not frugal as a trait.. to their own demise.
- giorgioz 5y ago> branding of national airlines is a cornerstone for tourism... Thank you, your comment made me see a bigger picture.
- mmarq 5y agoTourism has nothing to do with national airlines. Mass tourism in Europe is due more to Ryanair than to anything else. The Irish national airline would be Aer Lingus.
- NicoJuicy 5y agoRyanair, train, flixbus, ...
- disgruntledphd2 5y ago> Ryanair promotes the "frugal Irishman" image. Huh? As an Irish person, I have never heard of this frugal Irishman image, can you clarify?