> but every time I have to work on k8s it's .. well it's being promoted like a cult, has a cult following I would call this grass roots marketing. Some compani

> but every time I have to work on k8s it's .. well it's being promoted like a cult, has a cult following I would call this grass roots marketing. Some companies are very good at it. Maybe that ones have more know-how in the ad space than others?