3 ms·
The example given in the article seems very off-base: the author is vaguely planning to purchase some type of planner, and he gets an ad for a specific planner
by s17n 5y ago
The example given in the article seems very off-base: the author is vaguely planning to purchase some type of planner, and he gets an ad for a specific planner from a specific retailer. There has to be a pretty tiny chance that he would have ended up at that exact site without the ad, so if the ad does lead to a conversion, it's incremental revenue.
- pbhjpbhj 5y agoIt's interesting the OP appears to accept they're in the uncanny valley of "well FB knew somehow I was going to buy that one and showed me the ad". For me it just made me think, well I'm doing something right because Facebook mostly offers me shitty white label stuff that's being sold using fraud (I've made complaints to Advertising Standards [UK] a few times about Facebook ads) and that I would never buy.
- bagacrap 5y agoNot to mention, "you’ve just visited some articles recommending fancy paper notebook products" makes it sound like he viewed some spammy top 10 list full of paid affiliate links, so he's probably succumbing to performance advertising regardless of Facebook's later involvement.