Competition is alright, problem is that with the airlines, literally all competition in the last 2+ decades was entirely in price. Given how cheap tickets toda

Competition is alright, problem is that with the airlines, literally all competition in the last 2+ decades was entirely in price. Given how cheap tickets today are, there so much that could be improved for the small and really non-decisive increases in prices (compared to the rest of average trip costs say hotel, taxi to/from airport, etc)! It's not that expensive to turn the modern day economy class experience - which is a truly an insult to human dignity - into something quite pleasant - in the structure of overall trip price it will be barely noticeable. But that won't happen because people pick entirely by PRICE alone. This is irrational and sad. Compare with restaurants for example. There's also a ton of competition there, they go bust very frequently and have also very thin margins. But they don't try to compete ONLY in price, there is a great variety and customer experience is on average quite acceptable. Even closer point of comparison is hotels. There's nothing wrong going on with the hotels, while they are also a terribly competitive industry.