Here is how i think of it: Put people in an fMRI machine while reading and interacting with the facebook feed of a celebrity, or person that they dont have per

Here is how i think of it: Put people in an fMRI machine while reading and interacting with the facebook feed of a celebrity, or person that they dont have personal connection with Then show people the feed of their friends or family Then force facebook to change its algorithms until the two fMRI readings show similar level of activation of key areas in limbic system The real power of facebook is that it exploits the stronger emotional relationship that people have with close friends/family , as opposed to the shallow relationship they have with other public figures, which is what the TV/radio/news exploited in the past