Lift tests are these things: https://www.facebook.com/business/m/one-sheeters/conversion-lift https://www.facebook.com/business/m/one-sheeters/conversion-... T

Lift tests are these things: https://www.facebook.com/business/m/one-sheeters/conversion-lift https://www.facebook.com/business/m/one-sheeters/conversion-... They are essentially what one needs to measure incremental ROAS of one's advertising. Now, there are obvious caveats (online, tracking etc) but they're much much better than what's available for other platforms.