4 ms·
I think Cory misses a really big point here. He seems to assume that the source of disinformation is ads, such as political advertisement. This implies that adv
by bo1024 5y ago
I think Cory misses a really big point here. He seems to assume that the source of disinformation is ads, such as political advertisement. This implies that advertising works if and only if disinformation works.
Of course, in reality disinformation goes through many channels on facebook, but (my understanding is) a ton of it is organically shared and commented material and links. I.e. a different kind of content from ads altogether.So facebook ads could still be ineffective, yet disinformation campaigns highly effective.
I'd also discount the studies on fake news from Spring 2017. The game has changed significantly since then.
My impression is a bit different from "criti-hype": I think Facebook is likely extremely good at promoting engagement, pulling attention, and changing minds -- HOWEVER -- FB has very little control over what content is able to be successful in this environment they've created. It takes an entire web ecosystem (quasi-news sites to host 'articles', etc etc) to conduct these disinformation campaigns and they have to resonate with people organically interacting, not just popping up in ads.
The fact that FB can't at-will divert all this attention onto breakfast cereal or brake fluid or whatever doesn't mean the disinformation is ineffective in the political sphere.
Edit: it's one thing to build an extremely fertile petri dish, it's another to control which organisms end up colonizing it.
- sufehmi 5y agoIndeed most of disinformation in Indonesia is via contents not facebook ads. But there's still problem with Facebook - echo chamber algorithm, it traps people in their own bubble world I once tried to like just funny posts. In just a week, nearly all contents in my timeline are jokes and funny posts Now that's scary.
- podiki 5y agoWhile I partially agree with there being a difference between just ads and what we're seeing happen, I didn't read it as being a 1-to-1 correspondence. Instead, it was pointing out the perhaps limited influence of...influence. In that maybe this isn't really "changing" people but highlighting them, giving them a platform, letting them congregate. Surely it attracts people that may not believe something yet and are susceptible, but the argument seems to be more of amplification and noticing this, rather than creating it as much. In other words, remove FB and you'll still have the same beliefs, just not as obvious to the outside. At least that was how I read some of the article. (I do think FB and the like are making things worse, but does it just look like that because we can see it better? or have the numbers grown rather than just each gotten more bold?)
- 88913527 5y agoIs there an appreciable difference between paid channels for disinformation and non-paid? Just yesterday on this forum it was discussed how 19 of the 20 largest Christian pages were Russian troll farms [0]. You don't have to be paying Facebook to craft a public narrative. Admittedly, it does take some capital investment creating the content farm: a small army of modestly paid office workers abroad. [0]: https://news.ycombinator.com/item?id=28691585 https://news.ycombinator.com/item?id=28691585
- boomboomsubban 5y ago>...were Russian troll farms From that article >These groups, based largely in Kosovo and Macedonia
- dTal 5y agoSure, the article doesn't say who is funding them, and they aren't "based in" Russia. But looking at the big picture, is the war-torn semi-recognized developing eastern European country of Kosovo really investing its limited resources into funding large-scale efforts to destabilize Western culture and discourse? To what purpose? Isn't it much more plausible that there's a superpower involved somewhere? Isn't it extremely likely to be the superpower we know already does this? Sometimes big true-true different from small true-true.
- boomboomsubban 5y ago>To what purpose? Presumably to make money somehow. Seems far more likely than your vast conspiracy of attempts to destabilize Western Christianity through shitposting.
- h2odragon 5y ago> Sometimes big true-true different from small true-true. More often, people who lie to you about the small things are also lying to you about the big things. One might even nurse a prejudice against accepting the word of sources who lie consistently, casually and without need, suspecting that "true" actually means something different to them. Taking the more charitable interpretation.
- square_usual 5y agoOne of the biggest and most common attacks against Facebook is that its algorithms are what drive misniformation so much on its platform; if those algorithms are so powerful, then why would Facebook's ads algorithm be so much worse?
- bo1024 5y agoYeah, that’s the question. My attempt at an answer is that they can set up a powerful environment for disinformation to thrive and influence people, it doesn’t mean they can use it to push any random product with the same level of success.
- raxxorrax 5y agoThe political split we mostly see are that of partisan reactionaries. Not the disinformation itself is powerful, it is that it is seen as manipulating millions of people and some groups argue to remove that content. I think this is the fitting anology for the article. The act of censorship gives misinformation its power. Not because people truly believe them. Nobody did take Alex Jones selling man pills seriously. Banning him turned him into a martyr and confirms his theories that he is enemy of the state nr. 1. A self fulfilling prophecy.
- tdeck 5y agoPeople took Alex Jones seriously enough to harass the parents of children who were killed in school shootings. It's that kind of behavior that got him banned in the first place.
- raxxorrax 5y agoThere are many instances of internet mobs come down on people. I think explicitly teaching that people should not believe everything they see on the net is still the best mitigation. I know that it is naive to believe that it would solve the problem. For people affected the best advice is to not engage. Only then it quickly becomes boring for the attackers and they will quickly be enraged by something else. Sucks, but I believe this is an inevitable consequence of networking everyone to each other. The old tip to not expose to much information publicly helps here too. Public personas have to handle it like in meat space, if you become too popular or infamous, you have to think about PR management. Sucks too, but I don't think there are too many alternatives. I still think this is mainly on those that actually do send the threats instead of the instigators. Even if you think of his fans as mindless drones, they do have a responsibility for themselves.
- dTal 5y agoThe converse observation also holds - if people didn't take him seriously, he wouldn't have been important enough to ban. The fact is that people do take him seriously, and it's a huge problem. You can ignore the problem, but the problem won't ignore you.
- 5y ago